January 24, 2023
PFU scanners that have the largest share in the global market will be rebranded in April 2023 under the Ricoh brand
PFU Limited (hereinafter “PFU”), under the direction of President and Representative Director Seiji Murakami, is rebranding its image scanners, that boast the largest market share globally*1, from the Fujitsu brand to the Ricoh brand. Affected products include the fi Series, the SP Series, and the ScanSnap Series.
Upon completion of the company’s stock transfer on September 1, 2022, PFU joined the Ricoh Group, entering the next stage in its 60+ year history. At this time, the company’s flagship scanning business is also coming under the Ricoh brand from April 2023.
Moving forward, by adding the worldwide sales channels available to the Ricoh Group to the already existing channels of PFU, there are plans to extend the distribution of these scanners to even more customers.
PFU has been committed to “manufacturing from the customers’ perspective” since its establishment and continues to support a revolution in digital transformation and business processes with its global share No. 1 scanning technology.
Background and Purpose
In pursuit of Ricoh Group vision for 2036 “Fulfillment through Work”, scanners are indispensable edge devices that facilitate digitization within the customers’ workflow by serving as an entry point to digital services. All scanner products will be rebranded as Ricoh and be integrated into Ricoh’s product and services portfolio, which also contains Ricoh’s MFPs and printers, thereby providing substantial synergy to both PFU and Ricoh.
PFU plans to utilize the worldwide sales channels of both PFU and Ricoh to provide even more customers with scanners of increased value.
In addition to rebranding its scanners, PFU will exert not only PFU’s strength but also Ricoh’s collective strength, including the technological prowess and sales force, to provide customers with new products and value.
They hope that customers will continue to support the synergy between PFU and Ricoh.
Affected Products and Changes
All PFU scanners will be rebranded as Ricoh.
This change will affect the brand that appears on the machines’ screen-printed labels and the packaging logos, but the model names, specifications, and functions will remain the same as before.
The brand logo and the domain for the scanner product website are also planned to change from April 2023.
Brand Change Schedule
Start of sales:
Rollout from April 2023 (Depends on regions)
Switch of websites and catalogs:
From April 2023
- For the time being, any access to the current website URL will be redirected to the new site. Please update your links to the new URL from April 2023.
- ScanSnap is a registered trademark or trademark of PFU LIMITED in Japan.
- Product names and company names are the registered trademarks or trademarks of the respective companies.
- The data is based on the market share of document scanners. The market share data for Japan and North America is based on the records of 2021 collected by KEYPOINT INTELLIGENCE (Info Trends) for 6 segments of document scanners excluding Mobile/Micro scanners. Collected records are mainly about document scanners with a speed of more than 8ppm.
The market share data for Europe is based on the records of 2021 collected by infoSource in Western Europe (including Turkey and Greece).
Public Relations Department
Communication Strategy Office
About PFU Limited
PFU Limited, a subsidiary of Ricoh Company, Ltd., is a $1.3 billion global enterprise that designs, develops, manufactures, and globally markets computer hardware, peripheral products, enterprise software and systems. PFU is one of the world’s leading document scanner companies which offer a broad portfolio of document scanners for personal, desktop, workgroup and high-volume production environment. PFU has been engaged in the document imaging scanner business for more than 30 years.
For more information, please see https://www.pfu.ricoh.com/global/.
Ricoh is empowering digital workplaces using innovative technologies and services that enable individuals to work smarter from anywhere.
With cultivated knowledge and organizational capabilities nurtured over its 85-year history, Ricoh is a leading provider of digital services, information management, and print and imaging solutions designed to support digital transformation and optimize business performance.
Headquartered in Tokyo, Ricoh Group has major operations throughout the world and its products and services now reach customers in approximately 200 countries and regions. In the financial year ended March 2022, Ricoh Group had worldwide sales of 1,758 billion yen (approx. 14.5 billion USD).
For further information, please visit www.ricoh.com.
- The information contained in this press release is accurate as of the date of publishing. Please understand that this information is subject to change without notice.