As a computer peripheral, scanners are more than just 0 and 1 digital calculations. Turning on the power, inserting documents into the feed tray and using the scanned images are all actions performed by people. Under which conditions do people use scanners? What information do they want to acquire by scanning? Does scanning cause stress for the user? For every scanner, there is a customer who operates it.
To our product development team, this means that they must take into account factors that cannot be captured in simple numerical equations such as people's feelings and actions. In order to make products with which our customers feel at ease, our engineers go to the locations where our scanners are used so they can see, touch and experience it for themselves. This is the first step in product development at Ricoh.